1. Cookies and similar technology
We, Friseurbedarf-Italia (FarmaVita Austria), use cookies on our website. Cookies are text files that are stored on a computer system via an internet browser. We use such cookies both as a technical means of providing services on our platforms, for enabling e.g., certain functions, as well as for analyzing the website behavior of our visitors and on that basis developing a more user-friendly design of our offerings. For this purpose, we can also use other techniques, such as tracking pixels or code in apps. In addition, we may use these cookies or other techniques to target you with interesting employer branding content. Some of the cookies we use are deleted at the end of the browser session, i.e., when you close your browser (known as session cookies). Other cookies are kept on your end device and enable us or our partner companies to recognize your browser on the next visit (persistent cookies). If not specifically stated below, you can view the exact retention period of a given cookie by displaying the cookie in your browser. If you opt out of accepting cookies, the functionality of our website may be limited. You can also learn more about our use of cookies and similar technologies and your choices below.
We will continuously update this policy and ask you to review it regularly to stay up to date with our use of cookies.
2. How you can control the use of cookies
Most web browsers allow you to automatically remove all cookies when you close the web browser. Additionally, most web browsers allow you to disable the use of third-party cookies. You can always review the cookies that have been stored by your web browser. You may choose to block some or all cookies, or even to delete cookies that have already been set, but you should be aware that you might lose some functions of the website or the digital service.
If you want to restrict or block the cookies that are set by our website or services, or by any site, you may freely change the settings in your web browser. The “Help” function in your web browser should explain how.
3. Technically necessary cookies
We may use technical cookies. These are cookies that are merely required to collect certain information on our platforms to provide a service required or wanted by you as user. This extends to navigation or session cookies that enable smooth navigation and use of the website (and for instance permit access to the restricted area); analysis cookies that are set directly by us to collect aggregated information about the number of users and their behavior; functional cookies that provide you with navigation by certain selected criteria as part of a service optimization (e.g. selected language, purchase of selected products).The legal basis for these cookies is a legitimate interest under Art. 6 (1) sentence 1 f GDPR, namely pursuance of our business purposes and/or the protection of our websites.
4. Analytical cookies
We may use cookies for analytical and statistical purposes, as we want to constantly improve the user-friendliness and performance of our websites. Due to this, we may use analysis technologies (including cookies) which measure and evaluate which functions and content of our websites are used, how and how often. On this basis we can improve our websites for you.
5. Marketing cookies
We may use web technologies (also cookies) from selected partners to be able to provide you with content and advertising specially tailored to you on websites and social media sites. This content is selected and displayed based on your usage behavior.
6. Cookies and technologies that we use via third party providers
We also may use cookies or other technology provided to us by external providers in various areas. In the following, we inform you about the respective providers and how you can object to the cookie or the corresponding technology. In general, in the case of websites, you can make an appropriate setting in your browser, or you may opt to configurate the cookie settings within our consent management platform under “Settings”.
7. Description and specification of cookies and technologies that we may use
Facebook Pixel
The “Facebook Pixel” from the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA, may be used within our websites. This means that what are termed tracking pixels are integrated into our pages. If the Facebook pixel tracking is integrated, the following cookies may be used: “_fbc” is only used when you are directed to our website by having clicked on a Facebook ad, its destination URL uses the click identifier “fbclid”. “_fbp” is used to identify and record you as a unique user. When you visit our pages, the tracking pixel creates a direct link between your browser and the Facebook server. This provides Facebook with the information from your browser for instance that our page was accessed by your device. If you are a Facebook user, Facebook can allocate the visit to our pages to your user account. Please note that as the provider of the pages we are not informed about the content of the data transferred or its use by Facebook. We can merely choose which segments of Facebook users (age, interests) our advertising is to be shown to. By accessing the pixel on your browser, Facebook can also identify whether displaying an advertisement on Facebook was successful, e.g., if it resulted in an online sale being completed. This enables us to record the effectiveness of Facebook advertisements for statistical and market-research purposes. Please click here if you wish to opt out of data recording via Facebook Pixel: https://www.facebook.com/settings?tab=advertisements#_=_. Alternatively, you can deactivate the Facebook Pixel on the Digital Advertising Alliance page via the following link: http://www.aboutads.info/choices/. The transfer is permitted as we have agreed the standard contractual clauses with Facebook according to Art. 46 para. 2 c GDPR.
For more information, please have a look at Dreamdata’s terms (https://dreamdata.io/terms) and privacy policy(https://dreamdata.io/privacy).
Google Analytics
We may have integrated Google Analytics. Google Analytics is a web analytics service. Web analysis is the collection and evaluation of data on the behavior of visitors to websites. A web analysis service collects, among other things, data about which website a data subject came to a website from (so-called referrers), which subpages of the website were accessed or how often and for what length of stay a subpage was viewed. A web analysis is mainly used for optimizing a website and for the cost-benefit analysis of internet advertising. The operator of the Google Analytics component is Google Ireland Ltd., Google Building Gordon House, 4 Barrow Street, D04 E5W5, Dublin, Ireland.
We may use:
- _ga to distinguish users for usually 2 years
- _gid to distinguish users for usually 24 hours
- _ga_ is used to persist session state for usually 2 years.
- _gac_gb_ contains campaign related information for usually 90 days. Universum may link our Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless we opted out.
We may use the addition “_gat._anonymizeIp” for web analysis via Google Analytics. By means of this addition, the IP address of the data subject’s internet connection is truncated by Google and anonymized when access to our websites is made from a Member State of the European Union or from another State Party to the Agreement on the European Economic Area. The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our websites, and to provide other services related to the use of our website.
Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is able to analyze the use of our website. Every time one of the individual pages of this website is accessed by us and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical procedure, Google becomes aware of personal data, such as the IP address of the data subject, which, among other things, serve Google to track the origin of visitors and clicks and subsequently enable commission statements. The cookie is used to store personal information, such as access time, the location, and browser from which access was made and the frequency of visits to our website by the data subject. Every time you visit our websites, this personal data, including the IP address of the internet connection used by you, may be transferred by Google to the USA This personal data may be stored by Google in the USA. Google may pass on this personal data collected through the technical procedure to third parties.
You can prevent the setting of cookies by our website at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from placing a cookie on your information technology system. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.
Furthermore, you have the possibility to object to the collection of data generated by Google Analytics, related to the use of this website, as well as the processing of this data by Google and to prevent such data. To do this, you must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout?hl=en. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as a contradiction. If your information technology system is later deleted, formatted or reinstalled, you must reinstall the browser add-on to disable Google Analytics. If the browser add-on is uninstalled or deactivated by you, it is possible to reinstall or reactivate the browser add-on. Further information and Google’s applicable privacy policy are available at https://policies.google.com/privacy?hl=en. Google Analytics is explained in more detail under this link https://marketingplatform.google.com/intl/en/about/analytics/.
Google reCAPTCHA
In specific cases we may use the reCAPTCHA service https://www.google.com/recaptcha/intro/ by Google Ireland Ltd., Google Building Gordon House, 4 Barrow Street, D04 E5W5, Dublin, Ireland (“Google”) based on a legitimate interest (i.e. the interest to ensure the correctness of data, avoidance of automatic registrations / orders by so-called bots, and economical operation of our online offering within the meaning of Art. 6 (1) f) GDPR).This is permitted under Art 46 para 2 c GDPR as we agreed the standard contractual clauses with Google. We may use reCAPTCHA to distinguish whether an input is made by a human being or abusively made by automated, mechanical processing. The query in this context includes the sending of the IP address and any other data required by Google for the reCAPTCHA service to Google. Your input will be transmitted to Google and analyzed for this purpose. For more information about Google reCAPTCHA and Google’s Data Protection Policy, please visit the following links: https://policies.google.com/privacy?hl=en and https://www.google.com/recaptcha/intro/android.html.
Google Remarketing
Our websites may use the remarketing or “similar audiences” function from Google Ireland Ltd., Google Building Gordon House, 4 Barrow Street, D04 E5W5, Dublin, Ireland (“Google”). This enables us to target the visitors to our websites with advertising by displaying personalized, interest-driven advertisements to the users of the website when they visit other websites in the Google Display network. Google uses cookies to perform the analysis of the website use, based on which the interest-driven advertisements are generated. No personal data of the website visitors is stored. If you then visit another website in the Google Display network, you will be shown advertisements that are highly likely to relate to product and information areas you have previously accessed. You can learn more on how you can control your Google ads settings by clicking on the following link: https://support.google.com/My-Ad-Center-Help/answer/12155656?visit_id=638211180018569406-2962152707&rd=1. Alternatively, you can deactivate the use of cookies from third-party providers by accessing the deactivation page of the Network Advertising Initiative at https://optout.networkadvertising.org/?c=1 and the implementing the additional information about opting out as set out there. For further information on Google Remarketing and Google’s data protection policy, click: https://safety.google/privacy/ads-and-data/. The legal basis is your consent under Art. 6 (1) sentence 1 a GDPR.
Google Conversion Tracking
We may use the marketing and remarketing services (for short: “Google Marketing Services”) of Google Ireland Ltd., Google Building Gordon House, 4 Barrow Street, D04 E5W5, Dublin, Ireland (“Google”). The Google Marketing Services enable us to display advertisements for our website and services in a more targeted manner so that you are only shown advertisements that you may be interested in. If you see e.g., advertisements for products that you were interested in on other websites, this is referred to as “remarketing”. For this purpose, when our websites and other websites are accessed on which Google Marketing Services are active, Google directly executes a Google code and what are termed (re)marketing tags (invisible graphics or code, also known as “web beacons”) are integrated into the website. These are used to store an individual cookie, i.e., a small file on your device (comparable technologies may also be used instead of cookies). The cookies may be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com, or googleadservices.com. This file records which websites you search for, the content you are interested in, and which offers you have clicked. It also stores technical information on the browser and operating system, referring websites, time of visit, and other information on the use of the online offering. Similarly, your IP address is recorded, whereby in the context of Google Analytics we state that the IP address is shortened in within member states of the European Union or in other signatory states of the agreement on the European Economic Area. Only in exceptional cases is it transferred in full to a Google server in the USA and shortened there. The IP address is not merged with your data within other Google offerings. Google may also combine the above information with information from other sources. If you subsequently visit other websites, tailored advertisements can be displayed depending on your interests. Your data is processed in a pseudonymized form as part of the Google Marketing Services. This means that Google stores and processes e.g., not your name or e-mail address, but instead processes the relevant data based on the cookie within pseudonymized user profiles. This means that, from Google’s perspective, the advertisements are not managed and displayed for a specifically identifiable person, but for the holder of the cookie, irrespective of who the holder of this cookie is. This does not apply if you have expressly permitted Google to process the data without this pseudonymization. The information about you collected by Google Marketing Services is transferred to Google and may be stored on Google’s servers in the USA. The Google Marketing Services deployed by us include the “Google AdWords” online advertising program. Google AdWords supplies every AdWords customer with a different “conversion cookie”. This means that cookies cannot be traced via the websites of AdWords customers. The information obtained using the cookie enables conversion statistics for AdWords customers to be produced who have opted for conversion tracking. The AdWords customers are notified of the total number of users who clicked their advertisement and were forwarded to a page containing a conversion tracking tag. However, they are not given any information that could be used to personally identify users. We may involve third parties based on the “DoubleClick” Google marketing services. DoubleClick uses cookies that enable Google and its partner websites to place advertisements based on users’ visits to our websites and other websites on the internet. Additionally, we may deploy the “Google Tag Manager” to integrate and manage Google analytics and marketing service within our website. For further information on data usage for marketing purposes by Google, refer to the overview page: https://policies.google.com/technologies/ads ; Google’s privacy policy can be accessed at https://www.google.com/policies/privacy. If you would like to opt out of interest-driven advertising from Google Marketing Services, you can use the settings and opt-out options provided by Google: https://www.google.com/policies/privacy
YouTube
In order to provide an attractive design on our websites, we use YouTube for the integration of videos. YouTube is operated by YouTube LLC, headquartered at 901 Cherry Avenue, San Bruno, CA 94066, USA. YouTube is represented by Google.
On some of our websites we use plugins from YouTube. If you access our websites with such a plug-in – for example a media library – a connection to the YouTube servers will be established and the plugin will be displayed. It will then be communicated to the YouTube server which of our websites you have visited. If you are logged in as a member of YouTube, YouTube can assign this information to your personal user account. When using the plugin, e.g., by clicking on the start button of a video, YouTube can also assign this information to your user account. You can prevent this by logging out of your YouTube user account and other user accounts of the YouTube and Google before using our websites and deleting the corresponding cookies from the companies.
Depending on where you are located YouTube might process your personal data outside the European Economic Area by complying with an adequate legal framework.
The following Google entity may process your personal data:
Google Ireland Limited is mainly responsible for users of Google services based in the European Economic Area or Switzerland, located at Gordon House, Barrow Street, Dublin 4, Ireland.
Google LLC is mainly responsible for users of Google services based in the United Kingdom, located at 1600 Amphitheatre Parkway, Mountain View, California 94043, USA.
For more information on how YouTube processes personal data please see: https://www.youtube.com/intl/ALL_uk/howyoutubeworks/our-commitments/protecting-user-data/.
Contact Information
You are welcome to contact us about our use of Cookies at info@friseurbedarf-italia.at